Suddenly in certain markets, and at certain times, rival brands start selling more, much more. Initially we find no explanation, but as we start investigating, we find invigorating reasons. And then we discover that we missed or overlooked a particular opportunity or we could not think through creatively as much as our rival could do. Until we realize completely, the other brand skyrockets and the gap increases dramatically, so much that it becomes difficult to catch the pace of rival brands.
Why does this happen? And what is it that can keep us also on track of the thoughts that our rivals plan.
Marketing is not just about selling more, it is also about discovering new opportunities, new markets, new approaches and new means to take our brand forward. Marketing is all about pushing brands to their peak performance.